Marketing Strategy Planning Cases
Mike Atkinson
NSTNCT x Basketball Camp
In collaboration with Mike in March and December of 2023, we will collectively extend the brand "NSTNCT“ to the Asian. We will also initiate a series of training camps for young trainers in Taiwan. Simultaneously, we will support the Chinese Taipei Basketball Association in organizing the "Basketball Technical Trainer Level 1 Seminar" for the second consecutive year. This provides an opportunity for every player/trainer developing in Taiwan to experience training methods at the level of the NBA.Furthermore, tailored training sessions will be conducted for basketball school teams at various levels!
University of Taipei Women’s Volleyball Team
Team’s Content Marketing
We handled social media marketing and layout management of the team focusing on visually appealing layouts to strengthen the team's representative colors. It also included themed posts related to the season, off-season, special holidays, recruitment, and information sharing to foster a strong connection between the team and its fans.
Mets Taiwan Day
Marketing&Ticket Selling
GATE collaborated with the New York Mets to assist in organizing "Mets Taiwan Day", since 2019. GATE took charge of designing the event, planning and selling tickets to students groups, managing merchandise production, and handling marketing activities related to the event.
This collaboration aimed to create a special day dedicated to Taiwan and the New York Mets, fostering a deeper connection between the team and Taiwanese fans.
“Island Balling” Charity Basketball Training Camp
GATE collaborated with national women's basketball player Hosy Wu. Together, we organized a series of charity basketball training camps in Eastern Taiwan, visiting various junior high and elementary schools to teach children basketball skills.